LSC Receives Coca-Cola’s Top National Inter-Island Vendor Award


Lorenzo Shipping Corporation (LSC) is setting new standards in excellence, having been honored by Coca-Cola with the prestigious Top 1 National Inter-Island Vendor Award for 2024. This accolade celebrates LSC’s exceptional customer service, unwavering dedication, and remarkable support to Coca-Cola.

The awarding ceremony was held on February 4 at Coca-Cola Sta. Rosa Plant and was presented by Coca-Cola’s Head of Logistics Services Frederick Matta, Central Planning Senior Manager Angelico Rocafor, and Procurement Manager Ralph Chioa.

With an overall rating of 91%, LSC bested other shipping and logistics service providers namely 2GO, Gothong, PSACC, Meridian, Asian Marine, YM Cargo, SMTI Cargo, TrigoMovers, Akylaz, and Miyagi’s Logistics. The event was attended by LSC Sales and Marketing Head Annabelle Lopez, Sales Manager Winnie Muarip, and Account Executive Yvette Diaz. “It was another competitive year, but LSC team provided our best performance,” shared LSC Sales and Marketing Head Annabelle Lopez.

LSC is committed to building a sustainable partnership with Coca-Cola by allocating resources needed to support the company’s vision and growth. This milestone celebrates the performance and success of LSC MPs who have played a key role in providing customer satisfaction and on-time delivery.


Lorenzo Shipping Corporation Holds Annual Stockholders’ Meeting 2022



Lorenzo Shipping Corporation’s (LSC) Annual Stockholders’ Meeting was held on July 28 via remote communication under the chairmanship of Doris Magsaysay Ho.

During the meeting, shareholders were given a comprehensive management report presented by LSC’s President and Chief Operating Officer (COO), Reynold John “RJ” Madamba. The report stated that LSC has fully recovered in the first quarter of 2021 but also experienced limited domestic movement and consumption due to the COVID-19 delta variant surge during the second quarter. With the challenges, LSC resorted to contingencies in order to sustain the momentum. The President and COO also summarized LSC’s plan of operation in 2021 including the provision of dependable vessel schedule and service reliability, optimization of load factor and yield per voyage, taking care of workforce well-being through hybrid work schedules, continuous cost-rationalization (fuel, vessel and equipment, system efficiency), shortened billing and invoice cycles for steady cash flow, and statutory compliance and risk-mitigation.

In his message to shareholders, RJ highlighted the importance of sustainability. “Sustainability is our corporate commitment to balanced integration of economic, environmental, and social factors into our everyday business operations. As we face disruption and change, never before has sustainability been more important to ensure the protection of our stakeholders: our shareholders, our customers and suppliers, our employees and their families, and Mother Nature.”

All resolutions submitted for shareholder approval were adopted. Elected as Directors for this year’s Board are: Doris Magsaysay Ho, Antony Louis Marden, RJ Madamba, and Michael Escaler, and Independent Directors Deogracias Vistan, Rene Buenaventura, and Virgilio Peña. The auditing firm SyCip Gorres Velayo & Co. (SGV) was nominated as an external auditor.

LSC MARKS 50TH YEAR IN INDUSTRY



Lorenzo Shipping Corporation (LSC) celebrated its golden anniversary in the industry with an intimate gathering to look back on its 50-year journey. Held at the 20th Floor, Times Plaza Building, on October 17, the fun celebration was graced by Magsaysay Shipping and Logistics (MSL) President and CEO Jesse H. Maxwell and LSC President and COO RJ B. Madamba. Magsaysay Group President and CEO Doris Ho joined the LSC MPs from provincial offices and onboard crew members virtually via Teams Meeting.

“This milestone is another opportunity for us to think about the future. Let’s go into this new decade, 51 and beyond, with more wisdom, greater strength, and passion to be the best in class,” said Jesse in his inspirational message as he thanked all LSC MPs for their hard work and dedication.

With the vision to become the gold standard in providing domestic liner shipping and transportation, LSC was established in 1972. Over the years, as the demands of the industry grew, LSC strived to respond and expand its services. Now, the company operates eight (8) container vessels in ten (10) major ports nationwide – Manila, Bacolod, Cagayan de Oro, Cebu, Cotabato, Davao, Dumaguete, General Santos, Iloilo, and Zamboanga cities.

“Our collective efforts make LSC a great company. Despite the challenges, we are still here. Despite the limitations, we still exceed,” said RJ in his toast message. To commemorate LSC’s journey, a thanksgiving video was presented as a tribute to all the men and women who have loyally served the company over the years.

Much has changed since 1972, but LSC remains committed to service excellence and dedicated to helping customers find solutions for their transportation needs.

The celebration was organized by MSL HR and LSC Marketing Team. LSC MPs also enjoyed raffle draws and Filipino merienda during the simple gathering.



03 January 2022 | MANILA, Philippines – Lorenzo Shipping Corporation (LSC), with its dedicated service and continued support to Odette typhoon-hit victims, received a testament of appreciation from Caritas Manila last December 31. Through Caritas’ Damayan Program, a preventive health and disaster management program that provides emergency assistance to families, LSC provided free transportation services during the crucial period of relief operations to Typhoon Odette victims in Cebu. LSC transported almost 30 twenty-foot equivalent units (TEUs) of cargoes carrying relief goods, essential supplies, and medicines from Caritas, Bureau of Quarantine, Philippine Star, and Philippine-Japan Manning Consultative Council. “LSC is sincerely grateful and honored to receive this token on behalf of and with the support of the MAGSAYSAY Shipping and Logistics (MSL) Group. Rest assured, our teams will continue to provide the necessary aid to our affected kababayans in the spirit of We Care. With God’s blessing and the charity of other organizations alike, we shall rise from the shambles,” remarked RJ Madamba, LSC President and COO. *LSC is a member company of Magsaysay Shipping and Logistics (MSL).

06 January 2022 | MANILA, Philippines – Lorenzo Shipping Corporation (LSC) offered free port-to-port shipment of relief goods and other donations to families and communities affected by Typhoon Odette in Cebu. A member of the Philippine Liner Shipping Association (PLSA), LSC has partnered with the national government to help facilitate the sending of relief goods to our kababayans in need and aid in their recovery. The vessel General Evangelista, with the first batch of relief goods, have left Manila for Cebu last January 5. As of writing, LSC has already transported 3 units of 20-footer container vans of relief goods and in-kind donations. Celebrating 50 years in the industry, LSC has consistently been at the forefront of disaster response, recovery, and community rebuilding. Working closely with government agencies for relief operations, the organization has also provided the much-needed support and assistance in the ongoing COVID-19 pandemic. Through these efforts, LSC continues to champion the Magsaysay value of We Care for the benefit of the nation and our fellow Filipinos.

6 May 2022 | MANILA, Philippines – True to its commitment to We Care and Go Green, Magsaysay Shipping and Logistics (MSL)’s Lorenzo Shipping Corporation, in partnership with the Department of Environment and Natural Resources (DENR), planted trees at the La Mesa Nature Reserve on May 6. A team from Lorenzo Shipping, led by its Chief Operating Officer (COO) for Liner Cluster Reynold John "RJ" Madamba, spent the early morning in the middle of the untouched forest with overgrown trees and dense bushes. Driven by Enthusiasm, the team, grabbing their shovels, dug through the lush soil, and planted indigenous seedlings of mahogany, molave, and Narra trees. "This is my first time joining a tree planting activity. I didn't expect this to be fun," shares Zhamhel Mancilla from Operations. "When I heard the company will be hosting the activity, I was excited. I met with my other colleagues for a good cause today. I didn't realize that I had already planted more than ten trees this morning. I'm also encouraging other MPs (Magsaysay People) to take part in activities such as this not just to have fun but also to help conserve our environment." On the other hand, Maribel Embile, also from Operations, though not her first time, was amused and felt lucky that MAGSAYSAY is engaged in this type of activity: "It's good to know that the company I belong to initiates programs for the environment." The La Mesa Watershed is considered a "green lung" and a major source of drinking water in Metro Manila. DENR Forester in-charge of La Mesa Watershed, Roel Gallibu, expressed his heartfelt thanks to Lorenzo Shipping for waking up early to visit the area and plant the seedlings under the sun's scorching heat: "We thank Lorenzo Shipping for being with us today, and for donating 1,000 indigenous seedlings. We will make sure that these trees will grow and help La Mesa Watershed thrive more in the future," he said. In his closing speech, RJ also thanked the whole team for sparing the time and effort on the activity: "I'm happy that each of you is here, on this worthy cause. This is one way to give back to Mother Nature. As we all know, environmental degradation has been rampant for the past years; what we are doing now is taking part in ensuring that the future of the next generations will be sustainable."

MV Lorcon Iloilo Rescues 4 Locals Stranded at Sea


MV Lorcon, a cargo ship managed by Lorenzo Shipping Corporation (LSC), successfully rescued four stranded locals–a preacher, two fishermen, and 1 baker–after strong winds caused damage to their motorboat (bangka).

The locals left Naujan, Oriental Mindoro at around 1351H last March 6 for a religious mission in Marinduque. Mr. Godofredo Gan, a local preacher, was part of the group. Unfortunately, due to bad weather and rough seas, their motorboat sustained a hole in the hull where water entered and filled their boat.

While MV Lorcon’s underway to Manila, crew members heard the distressed shouting and asking for help from the four survivors. Without hesitation, the Master instructed the crew members to rescue and aid the stranded locals who are seen clinging on the other side of their vessel to keep themselves afloat.

Capt. Manuel Diamante, Master onboard MV Lorcon Iloilo, shared that he’s very proud with the displayed bravery of his entire crew during the rescue sea operation. He also thanked Capt. Rodolfo Gerance, who was also onboard during the rescue operation, for the turnover of command.

After the successful rescue, the four locals were accommodated by MV Lorcon crew and provided all necessities such as food, water, blankets and dry clothes, as well as given immediate medical attention. They were then officially turned over to the Philippine Coast Guard (PCG) Manila.




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Driven by We Care and Enthusiasm, MV Lorcon crew members’ malasakit and sigasig during these critical times is a great example of how Magsaysay People (MPs) truly honor and live the Magsaysay values.

As a token of appreciation, Magsaysay Shipping and Logistics (MSL) and LSC management awarded a plaque for their courage and granted cash bonuses to the entire MV Lorcon crew.



Lorenzo Shipping Corporation Holds Annual Stockholders’ Meeting





Lorenzo Shipping Corporation (LSC), held its Annual Stockholders’ Meeting last Friday, June 25th – the second time the publicly listed company held the meeting virtually (online, via remote communication) in light of the COVID-19 global pandemic and in support of measures to prevent its spread.

Led by Doris Magsaysay Ho, Chairperson of LSC, with Reynold John Madamba, President of LSC, the meeting highlighted the presentation of the company’s Management Report and the approval of its Audited Financial Statements for 2020 as well as the nomination of directors and appointment of external auditor for 2021.

“Lorenzo Shipping Corporation had to shift gears to adapt to the new challenge at hand. On top of the strategies that focused on recovery, we also had to map out a game plan for resiliency,” shared by the LSC President in his management report.

“In addition to its Board of Directors, key stockholders and proxies representing them, the meeting was attended by Magsaysay Shipping and Logistics’ Jesse Maxwell, Chief Executive Officer; and LSC’s Amelita Intalan, Chief Finance Officer; Jay Olivares, Chief Compliance Officer; Atty. Christine Villegas, Corporate Secretary; and Atty. Ruby Reyes, Assistant Corporate Secretary.

Elected as Directors for this year’s Board are: Doris Magsaysay Ho, Antony Marden, RJ Madamba, and Michael Escaler and Independent Directors Deogracias Vistan, Rene Buenaventura, and Virgilio Peña. The auditing firm SyCip Gorres Velayo & Co. was nominated as external auditor.

After the Annual Stockholder’s Meeting, the newly elected Board of Directors conducted their first Board meeting.

Sympathies for the Family and Friends of Dr. Julio O. Sy Sr



It is with great sadness to announce that one of Lorenzo Shipping’s pillars and founding chairman Dr. Julio O. Sy, Sr. has joined our Creator last August 11, 2020 at the age of 87 years old. He was a loving husband to Anesia Dy, a father of 5 children and a grandfather to more than 10 wonderful grandchildren. His life story of success has served an inspiration not only in his hometown, Dumaguete, but even to the entire nation as he was able to overcome poverty through perseverance to become a well-loved business tycoon and philanthropist. He was Chairman of the Board of Lorenzo Shipping from 1996 to 2006 and was Director of the company from 1996 to 2019. His leadership is marked by virtues of integrity, hard-work, and love and respect for people which is admired by his colleagues and everyone at work. He was truly an instrument for growth of various industries and nation-building through his numerous business and civic involvements and his contributions are all remarkable. With a life well-lived, he will truly be missed but his legacy will continue in the hearts and minds of all the lives that he has touched and the visions and dreams that he has helped prosper. All of us at Lorenzo Shipping Corporation and Magsaysay Shipping and Logistics, the Board of Directors, the Management and Staff mourn the loss of a man who has indelibly touched our lives and who we shall always remember with great affection and respect. May God shower Mrs. Sy, his children and grandchildren with His abundant blessings and love during this time of loss. May God bless Mr. Sy so he rests in the tranquility of God's embrace.

Shipping You Can Depend On





Magsaysay Shipping and Logistics (MSL), together with Lorenzo Shipping Corp. and NMC Container Lines Inc., supported the Philippine Liner Shipping Association’s (PLSA) campaign by posting messages and photos on their Facebook accounts, using the hashtags #PHShippingServingYou and #ShippingYouCanDependOn. MSL celebrates the unique contribution of its frontliners–seafarers, the port workers, truckers, and operations teams–during this challenging situation. Despite the risk, the MSL frontliners, considered as modern-day heroes, are committed to keep the business moving and to deliver the essential goods 24/7 to the Filipino nation. Personalities like ABS-CBN’s Broadcast Journalist Karen Davila and Philippine Tatler’s Editor-in-Chief Anton San Diego also shared the Magsaysay’s post to show their support for the Philippine shipping industry frontliners. Last April, PLSA launched the #PHShippingServingYou campaign to thank the domestic shipping industry frontliners who continue to work day and night to bring food, medicines, and essential needs to the Filipino people during the COVID-19 pandemic.